The Blueprint session · $199

Five minutes of questions, then we book your session.

What the $199 buys $199

Credited in full against the $1,490 build · GST inclusive

  • Thirty minutes on a call, prepared from the answers you give below
  • Your one-page website concept, within five business days
  • Your written buyer plan — who'd pay, the offer, roughly what to charge
  • Yours to keep, whatever you decide
  • Not the right fit? I refund the $199 before the call — my call, my shout

These questions aren't a test and there are no wrong answers — they're so I turn up to your session already knowing your situation, instead of spending our thirty minutes on background. Answer them the way you'd tell a mate, not the way you'd write a CV.

At the end you'll pay the $199 and pick a time. One thing before you start: I read every application before the call, and if your answers tell me I'm not the right bloke for your situation, I'll refund the $199 in full and tell you why — before the session, not after. I'd rather hand money back than waste your thirty minutes.

The questions — about five minutes ↓

Across your career, what did colleagues, other departments or other companies keep coming to you to fix? List up to five. This is the single most important answer on the form — the Blueprint session starts here.
List your achievements that relate to your new venture
What would you do for a client? Advice, audits, training, hands-on work, interim cover — whatever form it takes.
Example from the site: "I help mid-size food processors pass their first BRC audit without shutting a line down." Don't polish it. A rough version, or "no idea yet", are both fine answers.
Almost nobody knows at this stage. A guess, a day rate you've heard of, or "no idea" — we put a working number on it during the Blueprint session, off the research.
Who you believe the buyer is. The stage-three test campaign exists to test this belief cheaply — so a hunch is fine, but make it a specific hunch. The Blueprint research starts from it.
From the customer's side of the desk. What's costing them money, sleep or audit results right now?
Either specific country or market within several countries
Who's already selling into this space — consultants, agencies, service firms, even former employers. Rob researches the market properly in the Blueprint; this tells him where you'd start looking. If you genuinely know of nobody, say so — that's information too.
How your starting point should sound and look — Rob uses this for the Blueprint concept first, then the live pages. Leave anything blank and Rob will propose something off the research.

Cancel or rebook any time before the session for a full refund. Once the session has been held, the fee covers work performed and isn't refundable, though your $199 credit toward the full build stays available for 90 days. Nothing here limits your rights under the Australian Consumer Law. The full terms are below.